Bfoodybfoody

The canteen is theone health assetnobody measures.

We turn the canteen you already run into your organisation's first wellbeing active intervention: personalised healthy ordering for your people, clinical-grade anonymised data for you.

✓Zero friction, no app to download✓Clinical-grade data, HEI-2020 + Med Diet Score✓Measured insight, food ↔ absence & performance
40%+
adoption vs the 15% app ceiling
The numbers you already live with

Your canteen typically costs £200,000 to £500,000 a year, runs at 30% of capacity, and produces no Measurable impact of employees engagement you can show Finance.

CIPD 2025
9.4 days

Sickness absence per employee per year, a fifteen-year high.

RAND
1 in 4

Employees who actually use the wellness programme they are offered.

Sector benchmarks
£500–1,000

Typical wellness spend per employee, per year, most of it never used.

Utilisation data
35–45%

Canteen capacity in use, an asset costing £200,000 to £500,000 a year that produces zero wellbeing data.

Only1 in 4 employees use the wellness programme

Wellbeing perks, apps and workshops, ask busy people to add a new behaviour to a full day,

the people who most need reaching have the least room for one more thing.

Only one in four employees uses the wellness programme they are offered (RAND). Apps and workshops ask busy people to add a new behaviour to a full day, and the people who most need reaching, the parent who misses breakfast service, the night nurse whose canteen is shut at break, have the least room for one more thing. Lunch asks nothing new. So we work on the environment around a behaviour your people already have, never on the person.

Start with your own lunch

You already know food matters. So why is it so hard to eat well at work?

You know diet has an impact on your health. So you tried to follow a diet. You felt better, then dropped back into old habits. More days you skip lunch for a meeting than days you show up fully present. More days, after the morning's decision load and chaos, you give in to a mindless food choice, and the 3pm food coma follows. Or you arrive too late and simply get what's left.

So you brought in an online nutritionist perk for your employees. You started a campaign to raise awareness of cardiovascular risk, or of hormonal symptoms in women's health. But only 10% of people signed up, and very little had stuck after six months. Yet you know diet is important for your health. What if everything around you was curated to support your efforts?

Microsoft Teams · bfoody
Today's lunch, ranked for you
Riverside canteen · pre-order closes 11.45
✓ Tree nuts filtered
Excellent Choice
Baked cod, crushed peas & lemon
542 kcal · fits today's targets
Good Choice
Roast chicken & spring greens
648 kcal
Occasional Choice
Beef lasagne, garlic bread
828 kcal

Lunch, with bfoody · your personalised food ordering system

It starts with a habit your people already have.

A behaviour everyone has

Peeking at the canteen menu mid-morning to ease the mental load, and going to lunch to stop the stomach rumbling, to catch up with your work mate, or to find your work bestie if you're new.

Curated for each person

bfoody is integrated in your Microsoft Teams, always ready to show you the offer. We shortlist the menu choices and combinations to be the most relevant and the best health match for each person. Then you simply pre-order, skip the queue that eats up half of your lunch break, and meet your mate to eat together, using the full lunch break.

Food is culture, culture is people

We make the choice safer for everyone, with full allergen, lifestyle and health-goal information. We enable your perks to make your people feel seen and supported every day they come into the office. Because you truly care, but they don't know. So we show them.

Built to bring people back

We removed the friction of adopting a new perk, made it relevant to the individual and efficient, and now we build how often people come back through gamified progression, tailored to each person, that reinforces the impact their positive choices have on their health. Because feeling good is contagious!

Why it works

Change what people see first, and what they buy changes. One hospital tracked it for two years.

Thorndike et al., Am J Prev Med, 2014
−20%

Purchases of the least healthy items fell by a fifth in a hospital cafeteria after traffic-light labels went up and healthier items were moved within easier reach. Purchases of the healthiest items rose 12%.

Velema et al., Am J Clin Nutr, 2018
3 of 7

Product groups where healthier purchasing improved in a randomised trial across 30 workplace cafeterias.

Nesta, BIT & Oxford, 2022
6%

Fewer calories chosen when food was simply reordered on screen, in a UK experiment with more than 7,000 adults using a simulated delivery app.

bfoody puts ranking, labelling and nudges into each person's canteen menu, and measures what that does at your site against a control group.

What you get

Evidence for your board, from a benefit nobody has to sign up to.

Hard numbers for your next board meeting

Every employee is their own control, so you can see what changed before and after bfoody's nudges: how many staff used the menu, how many chose the healthier option, and the diet quality of recorded orders. You now have aggregated data to back what you already know: a balanced diet matters. Reports are written for a leadership audience.

Includes: employer dashboard · HEI-2020 and Mediterranean Diet Score · group results for 10+ people

You keep your caterer

We integrate with their systems. You read the reports. Your caterer keeps running the canteen and selling the food. We load their menus and recipes, analyse each dish, and set up ordering and payment. bfoody makes existing menus relevant to each colleague, which brings people back, and turns their choices into footfall forecasts so the kitchen can plan production and cut waste. It also produces evidence of preferences and nutritional needs, which could inform the food offer at a future HQ. We aim to turn workplace food from a cost into a vitality asset.

Nobody has to sign up

There's no app to download. bfoody lives in your Microsoft Teams or Slack channel. People get a nudge and order lunch as they do now, in a browser, from a menu ranked for them with their allergens filtered out. The healthier option comes first. Nothing is taken off the menu.

Includes: personalised ranking · allergen filtering · menu nudges · private nutrition dashboard

The platform

Inside the platform.

One platform, two views: each person's private menu and mirror, and your anonymised population dashboard. Multi-tenant, EU-hosted, GDPR-first.

Clinically recognised indices, every order scored on HEI-2020 (0–100) and the Mediterranean Diet Score (0–14), recomputable by hand.

The AI never sees a person, it only touches menu data; all personal scoring is deterministic, auditable code.

Anonymisation floor of ten, no group smaller than ten people is ever shown to the organisation.

A/B research framework built in, intervention against control, so your results are measured, not assumed.

✱Enterprise Analytics DashboardPopulations of 10+, never individuals
People in view
1,284
Diet quality (HEI-2020)
61.9 ▲ +4.2
Meals scored
18,442
Diet-quality trend by site
Mean HEI-2020 · 12 weeks
Intervention vs control
Change in HEI-2020 · 12 weeks
Intervention
+4.1
Control
+0.9
Difference significant at the 95% level
barrington.bfoody.com
Excellent Choice
Baked cod, crushed peas & lemon
542 kcal · fits today's targets
Good Choice
Roast chicken & spring greens
648 kcal

How bfoody compares

Already have an EAP and a wellbeing app? Here's where bfoody fits.

bfoodyWellbeing apps and EAPsYour caterer's standard menuDoing nothing
Where it happensIn the canteen, at lunchOn a phone or helpline, outside mealtimesIn the canteenn/a
Asks staff to sign up to something newNo; an optional short profile on the menu they already useYes, staff register or downloadNoNo
Personalised to each employeeYes: ranked for their profile and allergensDepends on providerNo, one menu for everyoneNo
Measures food choicesYes, every recorded orderNot what they're designed forSales data, held by the catererNo
Built-in control groupYes, at every siteDepends on providerNoNo
Group-level report for HRYesDepends on providerDepends on the contractNo

Most employers already use apps or an EAP for mental health and other support. bfoody covers the food side and sits alongside them.

How it works

From a 25-minute call to a report your board can read.

01

Book a demo

A 25-minute call to see bfoody on your canteen's menu. We agree your sites, the measures and the go-live date with you and your caterer.

02

Go live

Your caterer's menu goes live in bfoody. Each employee sees it ranked for them, and every recorded order is measured against a control group.

03

Report

You get regular readouts and a quarterly report for your leadership team.

Your quarter with bfoody

What a quarter with bfoody looks like from the boardroom, and from the lunch queue.

An example first quarter with bfoody.

Week 1 · the boardroom

The question that starts it

Your CFO asks what last year's wellbeing budget achieved. You roll out bfoody at head office with your caterer and settle the measures before go-live.

barrington.bfoody.com
Good morning, Laura
Breakfast · order by 9.30
Excellent Choice
Porridge with berries & honey
318 kcal · £2.40
✓
Order confirmed
Collect at 9.40
Held warm at the Riverside counter
Week 3 · the lunch queue

A menu that knows her

Laura misses breakfast service because of the school run, so she pre-orders on the train. At her desk, today's lunch is ranked for her, with her nut allergy filtered out.

Microsoft Teams · bfoody
✓ Tree nuts filtered
Excellent Choice
Baked cod, crushed peas & lemon
542 kcal · fits today's targets
Good Choice
Roast chicken & spring greens
648 kcal
Occasional Choice
Beef lasagne, garlic bread
828 kcal
Week 3 · 12.45, downstairs

Lunch without the queue

Her order is ready when she walks in, because the kitchen has known the day's demand since morning. She skips the queue that eats up half the lunch break and meets her mate to eat together.

Order #1047 · Riverside canteen
Your order is ready
Baked cod, crushed peas & lemon
Confirmed11.38
Preparing12.31
ReadyCollection point 2
Collected
Full lunch break, reclaimed
No queue, no rush, food together
Week 8 · the first readout

Her mirror, and only hers

The first readout lands: menu use and choices by site and service, for groups of ten or more, set against the control group. Laura's own dashboard stays private, hers alone.

Personal Nutrition Dashboard
Private, only you can see this
HEI-2020 diet quality
66of 100▲ +8 in 30 days
Mediterranean Diet Score · 9 of 14
Up from 8 last month
Week 13 · back upstairs

The report your board can read

You take the quarterly report to ExCo. It shows what changed, by how much, how confident the result is, and what you recommend next.

Enterprise Analytics Dashboard
Populations of 10+, never individuals
Barrington · population diet quality
61.9▲ +4.2 this quarter
Intervention +4.1 · control +0.9
Difference significant at the 95% level

You see group results, never one person's orders.

Each employee's profile and scores are visible only to them. Reports cover groups of ten or more. Before launch, we agree with you and your DPO how data moves, who can see what, and how reports are produced.

Data responsibilities agreed before launch

What your people will notice

There is nothing to join and nothing to keep up with. The menu already knows their allergies, the better option sits first, and their health picture stays private, theirs alone. Over time they notice that someone arranged this place around their health. Imagine your people feeling grateful to you for making it a priority.

Where it runs

Workplaces, hospitals, campuses.

Workplaces

9.4 days
UK sickness absence per employee, a fifteen-year high (CIPD 2025)

A personalised menu in the canteen they already use, and a control group that shows what changed.

Start a workplace conversation →

NHS & healthcare

53%
of NHS staff cannot take regular breaks (UNISON)

Pre-ordering puts hot food in night staff's hands at break time, with evidence Occupational Health can use.

Start an NHS conversation →

Universities

33–51%
of students report food insecurity

Population dietary data gives welfare teams the proactive evidence they need.

Start a campus conversation →

About bfoody

Quiet rebels of workplace health.

Zero friction

Lunch asks nothing new.

Measured

Every site against a control group.

Architecture

Populations, never people.

We believe better health at work is something we build together. When it comes to the canteen, we don't need to replace it, we just need to make it work.

Questions

The questions your CFO and your DPO will ask, answered.

How much does it cost, and which budget does it come from?+
bfoody is priced per site. We quote after a short call, based on the site, the features you want and the reporting you need. You choose the budget line, whether that's wellbeing, benefits or catering, and we give you a written scope and quote for procurement.
Will our people actually use it?+
We won't give you a forecast, because the published research doesn't support one for canteen menu tools. Take-up is the first thing bfoody measures, as a share of eligible staff on site. What we can tell you is that staff don't download anything or join a programme. They order from the canteen menu they already use, now ranked for them.
What about data privacy and GDPR?+
Each employee's profile and scores are visible only to them. Your organisation sees results for groups of ten or more, never one person's orders. Before launch we agree the data flow, who can access what and how reports are produced, and we support your DPO with the data protection impact assessment. Profiles are optional, so anyone can still order without one.
How much work is it for HR?+
Most of it happens at the start. You agree the site, the measures and the review dates, and help us tell staff about the new menu. Your caterer supplies menus and recipes, and we set up ordering and reporting. After that, you read the reports.
How do I report the results to leadership?+
You get regular readouts and a quarterly report. The report compares staff on the personalised menu with a control group on the standard menu. It covers take-up, healthier choices and the diet quality of recorded orders, and says how confident each result is. It's written for a board or ExCo pack, so you can use it as it stands.
Is this another wellbeing app?+
No. Staff don't download anything or sign up to a programme. bfoody runs on the menu of the canteen they already use, with the healthier option ranked first and their allergens filtered out. It sits alongside your existing apps and EAP, covers the food side of wellbeing, and gives you evidence of what changed at lunch.
Do we need to change caterer?+
No. Your caterer keeps running the service and selling the food, on your existing set-up. We load their menus and recipes, and staff order and pay in the browser. Before go-live we walk through ordering and collection with the catering team, so it fits how the kitchen and the counter already work.
How quickly can we go live, and how does it fit our budget cycle?+
Set-up is short: your caterer shares menus and recipes, and we configure ordering and reporting. We can time go-live and your first quarterly report around your budget year, so the evidence is ready before renewal or planning decisions. The scope and procurement paperwork are agreed before anything starts.
What results can we expect?+
Research shows canteen changes can shift choices. In one hospital cafeteria, purchases of the least healthy items fell 20% over two years. Results vary by setting, though, and some trials found smaller effects or none, so we don't publish a forecast. bfoody measures take-up, healthier choices and diet quality at your site, against a control group.
What is bfoody?+
bfoody is a workplace nutrition programme that runs in your canteen, powered by Mela Theory. Each employee gets a menu ranked for them, with allergens filtered and the healthier option first. HR gets group-level reports on what changed, measured against a control group. It runs alongside your existing caterer, at one site or several.

Start with one site

Nurtured people work better and live better. See what your canteen can do for yours.

Evidence for your board · Nobody has to sign up · Your caterer runs it

No obligation. Your caterer stays. Staff don't download anything. The first call takes 25 minutes.

Research shows healthier labels and layout cut purchases of the least healthy items by 20% over two years in one hospital cafeteria (Thorndike et al., 2014). bfoody scores recorded orders against HEI-2020 and the Mediterranean Diet Score.

Plan it before your next budget round, so the next renewal isn't decided on gut feel. Join us to give 100m years in good health back to the workforce (you included).
bfoody is a canteen-embedded nutrition-intelligence platform for workplaces, hospitals, and universities. Part of Nutrimelab Holding. · hello@bfoody.com