Bfoodybfoody

The canteen is theone health assetnobody measures.

We turn the canteen you already run into your organisation's first wellbeing metric: personalised healthy ordering for your people, clinical-grade anonymised data for you.

Zero friction — no app, no opt-inClinical-grade data — HEI-2020 + Med Diet ScoreMeasured insight — food ↔ absence & performance
Modelled
80%+
adoption vs the 20–40% app ceiling
The numbers you already live with

Your canteen typically costs £200,000 to £500,000 a year, runs at 35–45% of capacity, and produces nothing you can show Finance.

CIPD 2025
9.4 days

Sickness absence per employee per year — a fifteen-year high.

RAND
1 in 4

Employees who actually use the wellness programme they are offered.

Sector benchmarks
£500–1,000

Typical wellness spend per employee, per year — most of it never used.

Utilisation data
35–45%

Canteen capacity in use — an asset costing £200,000 to £500,000 a year that produces zero wellbeing data.

The problem was never your people.

Only one in four employees uses the wellness programme they are offered (RAND). Apps and workshops ask busy people to add a new behaviour to a full day, and the people who most need reaching — the parent who misses breakfast service, the night nurse whose canteen is shut at break — have the least room for one more thing. Lunch asks nothing new. So we work on the environment around a behaviour your people already have, never on the person.

The answer — what we do

The canteen you already run becomes an individually optimised food environment.

Your people order lunch exactly as they always have — the menu quietly arranges itself around each person's own health profile. We don't change the behaviour; we optimise it. And for the first time, you can measure the result.

No app, no opt-inInside the browser or Microsoft TeamsClinical-grade, anonymised data for you
Microsoft Teams · bfoody
Today's lunch, ranked for you
Riverside canteen · pre-order closes 11.45
Tree nuts filtered
Excellent Choice
Baked cod, crushed peas & lemon
542 kcal · fits today's targets
Good Choice
Roast chicken & spring greens
648 kcal
Occasional Choice
Beef lasagne, garlic bread
828 kcal

How it works

Three steps, none of them yours to manage.

01

We plug into your canteen

Twenty minutes of onboarding for the operator, working alongside your existing caterer. Ordering runs in the browser or Microsoft Teams.

02

The menu adapts to each person

A short health profile, set once. The AI Nudge Engine then re-ranks each day's menu. Nothing is banned.

Excellent ChoiceGood ChoiceOccasional Choice
03

Every meal becomes evidence

Each order is scored on clinically recognised indices — HEI-2020 and the Mediterranean Diet Score. People follow their own progress privately; you see the population.

The platform

Inside the platform.

One platform, two views: each person's private menu and mirror, and your anonymised population dashboard. Multi-tenant, EU-hosted, GDPR-first.

Clinically recognised indices — every order scored on HEI-2020 (0–100) and the Mediterranean Diet Score (0–14), recomputable by hand.

The AI never sees a person — it only touches menu data; all personal scoring is deterministic, auditable code.

Anonymisation floor of ten — no group smaller than ten people is ever shown to the organisation.

A/B research framework built in — intervention against control, so your results are measured, not assumed.

Enterprise Analytics DashboardPopulations of 10+, never individuals
People in view
1,284
Diet quality (HEI-2020)
61.9 ▲ +4.2
Meals scored
18,442
Diet-quality trend by site
Mean HEI-2020 · 12 weeks
Intervention vs control
Change in HEI-2020 · 12 weeks
Intervention
+4.1
Control
+0.9
Difference significant at the 95% level
barrington.bfoody.com
Excellent Choice
Baked cod, crushed peas & lemon
542 kcal · fits today's targets
Good Choice
Roast chicken & spring greens
648 kcal

The story

A day inside a Vitality Hub.

An illustrative day, drawn from how the platform is designed to work. Our first pilots will measure it for real. Laura lives the product; Marco reads the result.

Scene 1 · 8.55, on the train

The breakfast she stopped having

The school run means Laura arrives after breakfast service ends, so for years the day started on coffee. Now she pre-orders in the browser — no download — and it is held warm for 9.40.

barrington.bfoody.com
Good morning, Laura
Breakfast · order by 9.30
Excellent Choice
Porridge with berries & honey
318 kcal · £2.40
Order confirmed
Collect at 9.40
Held warm at the Riverside counter
Scene 2 · 11.30, at her desk

A menu that knows her

The lunch menu arrives in Microsoft Teams, re-ranked for her by the AI Nudge Engine, her tree-nut allergy filtered automatically. Nothing is forbidden; the better option simply comes first.

Microsoft Teams · bfoody
Tree nuts filtered
Excellent Choice
Baked cod, crushed peas & lemon
542 kcal · fits today's targets
Good Choice
Roast chicken & spring greens
648 kcal
Occasional Choice
Beef lasagne, garlic bread
828 kcal
Scene 3 · 12.45, downstairs

Lunch without the queue

Her order is ready when she walks in, because the kitchen has known the day's demand since morning. Fewer queues, calmer prep — and Biteright turns tonight's surplus into discounted dinners instead of waste.

Order #1047 · Riverside canteen
Your order is ready
Baked cod, crushed peas & lemon
Confirmed11.38
Preparing12.31
ReadyCollection point 2
Collected
Biteright opens at 17.30
Tonight's surplus becomes discounted dinners
Scene 4 · that evening, at home

Her mirror, and only hers

Her Personal Nutrition Dashboard shows her HEI-2020 score climbing gently across the month. This screen belongs to her alone; her employer never sees it — by architecture, not by promise.

Personal Nutrition Dashboard
Private — only you can see this
HEI-2020 diet quality
66of 100▲ +8 in 30 days
Mediterranean Diet Score · 9 of 14
Up from 8 last month
Scene 5 · Friday, upstairs

The line Marco could never draw

Marco opens the Enterprise Analytics Dashboard and sees populations, never people: diet quality by site and shift, laid alongside the absence trend HR has always had. When the CFO asks why, the answer is on one screen.

Enterprise Analytics Dashboard
Populations of 10+, never individuals
Barrington · population diet quality
61.9▲ +4.2 this quarter
Intervention +4.1 · control +0.9
Difference significant at the 95% level

What your people will notice

There is nothing to join and nothing to keep up with. The menu already knows their allergies, the better option sits first, and their health picture stays private, theirs alone. Over time they notice that someone arranged this place around their health. Imagine your people feeling grateful to you for making it a priority.

What makes this different

The only platform built where the canteen and the data meet.

Wellness apps have the data science but sit outside the canteen. Caterers run the canteen but carry no intelligence layer. bfoody is the only platform built where the two meet.

Zero friction

No app, no opt-in, no engagement campaign. It works through the lunch queue your people already stand in.

Reach apps never get

Designed for 80%+ adoption (a modelled figure) against the 20–40% ceiling of standalone apps — including shift workers and night staff.

Clinical-grade data

Dietary index scores, not step counts. We report whether diets actually improved.

The measured link

HR has always had the absence data. Our built-in research framework connects it to food.

HR sees populations, never people.

Each person's data is theirs alone. Your organisation sees anonymised groups of ten or more, never an individual — a boundary built into the architecture, not a policy promise.

GDPR-first by design

Where it runs

Workplaces, hospitals, campuses.

Workplaces

9.4 days
UK sickness absence per employee — a fifteen-year high (CIPD 2025)

Our model projects up to ~8% lower absence and a 4–5× return, on Deloitte's £4.70-per-£1 prevention benchmark.

NHS & healthcare

53%
of NHS staff cannot take regular breaks (UNISON)

Pre-ordering puts hot food in night staff's hands at break time, with CQUIN-ready evidence for Occupational Health.

Universities

33–51%
of students report food insecurity

Meal-skipping alerts and population dietary data give welfare teams the proactive evidence the OfS expects.

Honest numbers

The mechanism is independently validated: nudges like ours produced a 6–15% calorie reduction in Behavioural Insights Team and Nesta trials (p<0.001). Our outcome figures — 80%+ adoption, +26% healthy-meal selection, 14–17% less food waste — are modelled from that research. No live pilot has completed yet, and we will never present a projection as a result. Every engagement therefore starts with a pilot and KPIs agreed up front.

— About bfoody

Quiet rebels of workplace health.

Zero friction

Lunch asks nothing new.

Modelled

4–5× return, ~8% lower absence.

Architecture

Populations, never people.

We believe better health at work is something we build together. When it comes to the canteen, we don't need to replace it — we just need to make it work.

Questions

Asked before every pilot.

Do our people need to download anything?+
No. Browser or Microsoft Teams. Meal-Ally extends it to remote staff.
We already have a caterer.+
Keep them. We sit on top of your catering operation and co-deploy with the major contract caterers. Operators gain queue-free pre-ordering, demand prediction, and Biteright surplus revenue.
Is this another wellness programme to promote?+
No. Infrastructure, not an app — it lives inside a behaviour your people already have.
How do you handle personal data?+
Individuals see their own data; the organisation sees anonymised populations. GDPR-first by design.
Has this run live anywhere?+
Not yet, and we say so plainly. That is why the first engagement is a pilot with KPIs agreed before we start.

— Start with a pilot, not a promise

Ninety days. Four KPIs. Fee credited to year one.

The lowest-risk way to find out what your canteen can measure.

Nourished people work better. Full stop.
bfoody is a canteen-embedded nutrition-intelligence platform for workplaces, hospitals, and universities. Part of Nutrimelab Holding. · hello@bfoody.com